CareCentra offers a computational behavior shaping platform that combines a widely varying range of data from a patient’s reality – medical, utilization, lifestyle, social and behavioral markers – to classify patients into micro-segments that differ in their propensity for health actions. Using persuasive technologies and a range of outreach tools, the platform addresses the dimensions of a patient’s health condition, ability and motivation to find the appropriate triggers within each micro-segment to “nudge” patients to exhibit the right health seeking behavior.